Public diplomacy and place branding: Where's the link?
نویسندگان
چکیده
منابع مشابه
the place of iranian public diplomacy in central asia
چکیده: نسبت به کارکرد و ماهیت دیپلماسی عمومی در جهان امروز نظریه های متعددی بیان گردیده و جایگاه آن در کنار نظریه های دیگر در محافل آکادمیک و دانشگاهی بررسی و تحلیل گردیده است. نظر به اهمیت دیپلماسی عمومی و جایگاه آن در سیاست خارجی ایران این نوشتار با تمرکز بر دیپلماسی عمومی در منطقه آسیای مرکزی تهیه و تنظیم شده است. این ضرورت از آنجا ناشی می شود که اولاً مفهوم دیپلماسی عمومی در سیاست خارجی ای...
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ژورنال
عنوان ژورنال: Place Branding
سال: 2006
ISSN: 1744-0696,1744-070X
DOI: 10.1057/palgrave.pb.6000040